CULVER CITY, Calif., Dec. 22, 2011 /PRNewswire-USNewswire/ — The Coalition for Pulmonary Fibrosis (CPF) announced today the launch of the first campaign to raise funds for Pulmonary Fibrosis (PF) while paying tribute to a Mary Kay independent sales director who lost her fight to PF at the age of 45. The “Lips for a Cure” campaign kicks off today and runs through February 29, 2012. (To view ad, visit: http://www.coalitionforpf.org/cpf_events_detailes.php?id=534)
In August, Doris Lowenthal, a Mary Kay independent sales director, lost her fight to Pulmonary Fibrosis (PF), an incurable lung disease that has no FDA-approved treatments, and which kills more than 40,000 Americans each year – as many as breast cancer. Ironically, Lowenthal was a two-time breast cancer survivor and received a lung transplant for PF five years ago. To read Lowenthal’s story, visit: http://www.coalitionforpf.org/ofs/pdf/30DorisLowenthalstoryAugust2011.
“Doris really wanted to hold a promotional campaign this holiday season to draw attention, funding and awareness to Pulmonary Fibrosis, the disease that ultimately cost her her life,” said Barry Lowenthal, Doris Lowenthal’s husband. “When she was in the hospital, she was talking about how great this campaign was going to be. We worked to make this effort happen for Doris and other patients and families fighting the disease.”
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